Acting in a market implies to face out competition, a sort of fight against sellers. There are some parallel and interdependent contests about profit increase, market share and sales volume, handling some marketing elements (e.g. price, product, distribution, promotion, etc).
These days, the diesel-gate has arisen, encompassing VolksWagen vehicles, diesel ones. Considering the declaration of BundesBank president Jens WeidMann about “Made in Germany” consequences, the overall German production approach would be investigated, in the near future, probably.